Automobile companies first stepped into the new era to meet the most voluminous segment. The offer of family electric cars is currently focused across brands on two-row, five-seat SUVs, typically mid-size. The alternative is especially personal electric vans. An intermediate step is soon to be offered by Ford, for example.
The carmaker with the blue oval in its logo will offer a seven-seat electric SUV to differentiate itself from the “already oversaturated” five-seat electric SUV market, UK’s Autocar quotes Farley as saying.
“Years ago, we could see an oversupply in the two-row EV segment,” Farley told analysts after the company’s first-quarter results, referring to the five-seat electric SUV market, where sales of the Mustang Mach E are declining and dominated by the Tesla Model Y. Ford predicts that by 2025 there will be 45 electric five-seater SUVs in the compact and mid-size segment.
“Unlike two-row crossovers, which we believe will be a very saturated market, we believe that the three-row space allows us to differentiate ourselves significantly in markets where we know our customer well,” Farley said, referring to the nearly non-existent market for electric seven-seat SUVs.
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