The company Conectart, which operates call centers and has over 1,500 employees in the Czech Republic, is entering the market in Poland and Slovakia.
By purchasing the Simio company, it has now acquired 100 operators in Slovakia and 150 in Poland. In the future, both telemarketing companies will completely merge and will be covered by the Conectart brand.
“The financial part of the acquisition took place in May of this year, in September the brand unification and the linking of management structures across markets took place. The price of the entire transaction is in the hundreds of thousands of euros,” the company said in a statement.
The rebranding should be completed by the end of this year and should cover both websites, social networks and the establishments themselves.
“Our long-term strategy is to expand Conectart within Central and Eastern European countries. We managed to expand into Poland and Slovakia just by buying Simio. I dare to say that thanks to digital innovations and the use of artificial intelligence, we are bringing know-how to these countries, which will make the operation of the call centers there as efficient as possible. Poland has four times more people than the Czech Republic, so we expect exponential growth in orders,” said Petr Studnička, CEO of Conectart.
Simio focuses mainly on clients from the field of telecommunications, energy, banking and insurance. Among them are, for example, T-Mobile and O2, the television station HBO, the financial company Allianz and Slovenská spořitelna. The originally Slovak company was founded in 2008, but it also has experience from the Czech Republic and Poland.
Contact centers are thriving in the Czech Republic and Poland and are still growing. By 2025, he expects total revenues of over one billion dollars. In recent years, Poland itself has become one of the key destinations for the outsourcing of foreign clients’ contact services. Currently, the country has over 200 operating call centers that employ more than 300,000 workers.