What awaits you in the online conference?
We’ll show you the news and changes in the newsfeed and look at where the line between copied and stolen content lies. We will also discuss how to correctly source copyrighted and generated photos or how the use of photos is currently generally approached.
Seznam’s homepage is constantly undergoing changes to offer users even more tailored information and entertainment. The most visited site on the Czech Internet has become a content platform, and its boss, Ondřej Tolar, will remind you in the opening interview of the most fundamental changes that have taken place on the homepage this year.
In the digital era, when content sharing is a common part of our lives, an increasingly complex question arises: Where is the line between downloaded and stolen content today? This question has a major impact on creators, journalists, marketers and everyone who works with content on the Internet. Media lawyer Petra Dolejšová will look for the answer in her lecture.
AI on the scene
At Seznam, we certainly do not underestimate the ever-increasing volume of generated content. This is where artificial intelligence plays a key role, currently actively supporting our teams of editors, moderators and fact-checkers. Together, they work to ensure the quality of the content presented in your feed. Peter Jančárik, project coordinator for the area of disinformation, will tell you more about this.
Don’t worry, this year we won’t forget purely partnership topics either. Kristýna Lukšíková will look at the newsfeed from a business point of view and tell how the Newsfeed List has gradually transformed. It will introduce you to the changes in the advertising layout and the simplification of the terms and conditions that we are bringing. Her colleague Kateřina Nosianová will then reveal how you can use technology on your websites to personalize content through recommendation boxes.