The well-known American fast food chain McDonald’s announced on Wednesday its intention to open around 10,000 new establishments around the world by 2027. This would be the most significant period of expansion in its history. Worldwide, according to plans, the company would operate 50,000 restaurants in the future and the number of customers should reach a quarter of a billion.
The company is doing well mainly thanks to the unstable economic situation not only in the United States, which plays into the hands of restaurants that combine cheaper food and strong marketing campaigns. According to Reuters, the company will focus mainly on India, Japan, Brazil and China, and in the last-mentioned country alone, it wants to open 4,000 branches. China is already the second largest market for McDonald’s after the United States.
At the same time, the Asian power also attracts competition. The Yum Brands group, which also includes the popular KFC chain in the Czech Republic, which focuses on chicken dishes, as well as Pizza Hut and Taco Bell, intends to open 1,600 new restaurants in the country this year, writes Bloomberg.
The website also notes that the growth in popularity of eating in similar chains is related to the worse financial situation in the country. According to available data, it is the Chinese economy that is slowing down, which is troubling local sellers of clothing, electronics, and jewelry, while over six thousand branches of one of the Yum brands are expected to open here within three years.