Shares in Wider Planet, a South Korean company that uses artificial intelligence to produce advertising, jumped 69 percent in two sessions. Its success was also helped by the fact that the star of the local TV series The Squid Game, I Chong-je, will become its biggest shareholder. This was reported by Bloomberg.
The shares couldn’t even grow any more, because after Friday’s jump of 30 percent, traders hungry for the company’s securities hit an administrative ceiling. Buying appetite was whipped up by the announcement that I will hold three million shares from December 20.
Another popular actor and goodwill ambassador of the UN High Commissioner for Refugees, Jung Woo-sung, who viewers may know from the thriller Hunt, will also become a shareholder.
Ih’s interest, which is also talked about thanks to the actor’s ties to the South Korean justice minister, who aspires to the post of South Korean president, contributed to the growth of other stock titles, according to Bloomberg.
The Netflix series The Squid Game, which became a global phenomenon in 2021, has boosted the business of a number of Korean companies, Bloomberg added. An example can be the production company Wysiwyg Studios, through which I buy shares of marketers. They also grew by 30 percent.
Wider Planet, which has a market value of approximately $33 million, is listed on the Kosdaq exchange. It offers a marketing services platform that uses automated big data analysis and artificial intelligence.