The company Meta, which includes the social networks Facebook and Instagram or the communication platform Whatsapp, launched a competition to Elon Musk’s former Twitter, now X, at the beginning of July this year.
It was called Threads, and immediately after its launch, about thirty million users registered for it in the USA. But Europe has stood aside – until now.
After five months, the owner of Meta, Mark Zuckerberg, announced that Vlákna will also expand to Europe, where until now they were hindered by the ambiguities connected with the EU regulations of Internet services. It happened exactly at noon on Thursday.
“Today we are opening Threads in other European countries. Welcome,” Zuckerberg wrote in the post.
The official launch follows a Wall Street Journal report last month that Meta planned to launch Threads in the EU in December. Last week, the company posted a timer on its homepage that counted down the launch of the app in Europe.
The app allows users to cross-publish with the Instagram social network, sharing links, photos and videos of up to five minutes. Users can also customize their Threads profile. However, there have been reports of problems uploading images.
Since connecting to Instagram, Meta promises a steep growth curve in the number of users. Zuckerberg said in October that nearly 100 million users use the Threads network at least once a month. He added that, in his opinion, the number of users could reach one billion within a few years.
“Expanding into Europe is an important test of the long-term viability of Threads,” independent technology sector analyst Debra Aho Williamson said recently. According to her, next year the network could gain around 40 million new users thanks to the launch of operations in the EU.
The threads.net website offers a “Use without a profile” mode, which allows users to access the site without logging in through Instagram. While users can view posts in this mode, they cannot interact with authors by replying, liking, or forwarding.
Twitter, today’s X, threatened Meta with a lawsuit because of the similarity to their interface. “Meta tasked employees to develop the ‘Threads’ app within a few months. This is a copy of our product,” the letter to X Corp said. Zuckerberg responded to the accusations with a post, something he hadn’t done in 11 years, in which he indirectly suggested the idea of copying Twitter.
This is not the first attempt at a social network for Meta, in addition to Facebook, it also tried to launch Lasso, on which users were supposed to share short videos. In 2020, it became clear that TikTok will not succeed.